Sulwhasoo Bukchon Store

A flagship store for one of the longest established K-beauty brands, in historic Bukchon Hanok Village, Seoul.

More of a gallery, Sulwhasoo's Bukchon Store gives you a chance to experience the elegant minimalism at the heart of traditional Korean culture.

Traditional architectural elements like timber screens and hand-made paper panels frame the spaces, where Korean art works, including ceramics, are displayed with beauty products.